The concept is very simple at HipChips in Soho, fresh crisps and fresh dips, it’s so simple you almost wonder if there’s a real need for it. The crisps are made from a seasonal heritage variety of British potatoes, and the dip choice is broad and ever-changing. I visited to find out if it’s worth the hype.
Visited: September 2017
Likes: The choice of dips
Dislikes: The samples on the counter of crisps with dips on had gone rather soggy, which made it difficult to assess the dips and gave a bad first impression
The first decision is sweet or savoury. I couldn’t quite get my head around the idea of a sweet crisp (they’re coated in cinnamon sugar) and so I opted for savoury.
At the counter were a few crisps coated in dips to try but these had gone quite soggy so didn’t quite work in terms of giving any initial wow factor. The next choice is size (small which comes with two dips, medium with three dips or large comes with six) and then of course the dip selection. I opted for the medium size to take away (I was carting these back to Hove so I was praying that they travelled well).
For the dips I went for the smokey cheese fondue, baba ganoush and a special of lime and jalapeno. They were packaged and boxed nicely which made them nice and easy to transport. You can opt to dine in but there is limited space in the venue.
Back home, unveiling them was like unwrapping a present and on first bite I was relieved to find a nice crunch, much better than the soggy samples I’d tried in the shop. The crisps were certainly nice but it’s really all about the dips.
The smokey cheese fondue flavoured dip was a clear winner for me with a lovely thick texture and pickled red onions in it to add some contrast to the dip. The baba ganoush dip was pleasant, however, I’d have liked it to be a little smokier. The lime and jalapeno was a nice fresh-tasting contrast to the other dips. The whole package made a wonderful sharing snack but I’m not sure you’d want a huge box to yourself for a meal.
I think HipChips has a place but for me it’s as a salty sharing snack with friends over a few cold beers. They do serve craft beer, cider and Prosecco so if you’re in the area with friends it’s a good pit stop in between pubs.
Overall Verdict: 7.5/10
Cost: A small portion with two dips costs £4.50, a medium portion with three dips costs £6.75 and a large portion with six dips will cost £11.50. Extra dips are available at £1 each.
Address: 49 Old Compton St, Soho, London W1D 6HL http://www.hipchipslondon.com
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